;

Cathedral City Launching in the US

18/09/2020

Saputo Dairy UK, a producer of leading British food brands and value-added ingredients, is pleased to announce the launch of the Cathedral City brand in the United States. The US launch follows the brand’s successful launch in Canada earlier this year.

Saputo Dairy UK has started to secure listings for Cathedral City in national retailers spanning the whole of the US. The award-winning cheddar is expected to be on sale in over 2,000 stores by the Thanksgiving holiday in November. The cheese will continue to be made in Cornwall with milk collected from 330 local farms, before being packed and shipped across the Atlantic.

New, premium packaging has been designed specifically with American customers in mind, showcasing the brand’s prestigious Royal Warrant alongside the Union flag to emphasise its British heritage. Cathedral City’s unique reclosable pillow pack should also serve to set it apart from the shrink-wrapped formats more typically used by US cheese producers.

Cathedral City’s launch is being promoted by a media campaign, including an 8,500 square foot digital billboard standing 18 stories tall in Times Square in New York, as well as in-store signage and promotions. At launch, the product will be sold in Mature, Extra Mature and Vintage 200g block formats.

“With the successful launch of Cathedral City in Canada under our belt, we are now eager to distribute our Great British export more widely across North America,” commented Adam Braithwaite, Commercial Director of Saputo Dairy UK. “The UK’s favourite cheese brand deserves a wide audience and who better to share it with than the US – the largest nation of cheese-lovers in the world!”

 

- Ends -

 

About Saputo Dairy UK

Saputo Dairy UK is a producer of leading British food brands and value-added ingredients. It produces and sells some of the best-loved food brands in the UK, including Cathedral City, Clover, Country Life and Frylight, as well as specialised ingredients for use in infant formula. It is part of Saputo Inc., one of the top ten dairy processors in the world.

About Cathedral City

Valued at over £300 million in retail sales and found in more than half of all household fridges in the UK1, Cathedral City is the Nation’s Favourite cheese. This award-winning cheddar is made from 100% British milk from the West Country and is counted among some of the best-loved food brands in the UK. To find out more about the full range, visit www.cathedralcity.co.uk

About Saputo Inc.

Saputo produces, markets, and distributes a wide array of dairy products of the utmost quality, including cheese, fluid milk, extended shelf-life milk and cream products, cultured products, and dairy ingredients. Saputo is one of the top ten dairy processors in the world, a leading cheese manufacturer and fluid milk and cream processor in Canada, the top dairy processor in Australia, and the second largest in Argentina. In the USA, Saputo ranks among the top three cheese producers and is one of the largest producers of extended shelf-life and cultured dairy products. In the United Kingdom, Saputo is the largest manufacturer of branded cheese and a top manufacturer of dairy spreads. Saputo products are sold in several countries under market-leading brands, as well as private label brands. Saputo Inc. is a publicly traded company and its shares are listed on the Toronto Stock Exchange under the symbol “SAP”.

Data Sources:

  1. IRI SIG Grocers + Kantar Discounters & Bargain Stores 52we 13th Jun 2020